case study | compost crusader
making sustainability feel human and doable.
Website Content • Marketing Collateral • Education
About Compost Crusader
Compost Crusader creates a culture around organics diversion that empowers people to compost at home, school, and work.
the story
Sustainability messaging can feel overwhelming. Compost Crusader needed to make it approachable.
the shift
Simplified messaging and focused on storytelling to make the impact feel accessible.
content with purpose
Clarity
Simplified messaging.
Education
Explained the why.
Revamped Special Events section of their website
Facebook Ads
Everyday actions matter.
MKE Feed mailers & bin toppers
Relatability
the impact
improved engagement • clearer messaging • stronger audience connection
Simple messaging drives action.
let’s create something that works.
Whether you need clarity, creativity, strategy, or execution—I’m ready to jump in.